With the Fitness World (Well Fitness today) gym chain, as part of their ‘Metamorphoses with Fitness World’ campaign, we created a series of 3 films and a dozen photo shoots in various cities in Poland. We filmed and photographed the male and female participants of the project, which consisted of a 3-month metamorphosis. Thanks to our own hard work and intensive cooperation with personal trainers, the people taking part in the project achieved a significant improvement in their health and figure within a few months.
On Vireo Media’s side was the comprehensive preparation of the production from A to Z, which means:
- development of the videos concept in cooperation with the Fitness World marketing department
- preparation of scripts
- preparation of a set
- 3 recording days in 3 cities
- 15 photo shoots in 10 cities
- editing of 3 videos
- selection of background music
- postproduction of video and sound
- computer effects and animations
- professional processing of several hundred photos
Fitness World is an international chain of 24-hour open gyms. In 2020, its Polish branch was acquired by Medicover Poland. Today the chain operates under the name Well Fitness.
Photos from photo shoots:
Client review:
Z Vireo Media współpracowałam przy kilku projektach filmowych. Za każdym razem bardzo doceniałam kreatywność i elastyczne podejście. Jeden projekt wymagał od Janusza odwiedzania kilkunastu lokalizacji na południu Polski i realizacji tam kilku filmów w krótkim czasie. Wykonał to zadanie bezbłędnie. Wielkie uznanie także za pracę z osobami, które nie są aktorami. Potrafi stworzyć tak przyjazną atmosferę, że znika gdzieś stres przed kamerą. Bardzo cenne, gdy kręci się filmy z pracownikami lub klientami firmy. Szczerze polecam!
Elżbieta Stecka
Marketing Coordinator, Fitness World
Making of from one of 15 photo shoots:
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