Dekoral for ceilings – paint manufacturer’s tutorial video

For the Dekoral brand, on behalf of the Wills Integrated agency, we created a series of videos presenting the advantages of the manufacturer’s paints over a 4-year regular collaboration. The films featured an expert who professionally works for Dekoral, but privately creates his own travel channel on YT. This is a great example of how a company’s own resources (in this case, human resources 😉 ) can be used to create interesting video forms. The presenter, as a company employee, knows the product “inside out” and can talk about it honestly – which makes him more credible than a presenter hired from an acting agency.

On Vireo Media’s side was the preparation of the production based on the scripts received, i.e.:

  • technical and artistic consultation of scripts
  • shooting videos
  • editing of a series of content marketing films
  • editing reels for each episode
  • music selection
  • post-production of video and sound

Dekoral is one of the most popular paint brands on the Polish market – as many as 81% of Poles know it. Dekoral’s range includes white and coloured paints for walls and ceilings, facade paints and enamels for wood, metal and concrete. Our colour palettes include over 300 colours.

Client review:

Janusz and Vireo Media are commandos for special tasks. We have been working together for a good few years now and it is a very fruitful acquaintance. Whether it’s a short animation, a TV commercial or a culinary vlog of several episodes, working with Janusz is always a pleasure! In addition to the punctuality and quality of the service itself, I very much appreciate the proactivity of the whole Vireo Media – there is no problem they cannot handle. This is a great comfort in cooperation. I highly recommend!

Wiktor Pastucha
CEO, Wills Integrated



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