For the TYTAN brand, a leading manufacturer of innovative building products, we produced several versions of an advert promoting the TYTAN FIX2 TURBO GT assembly adhesive. Most of the ad is based on a single frame, in which we showed the passage of time by changing the scenery and lighting of the scene.
On Vireo Media’s part was to prepare the production of the commercial based on the script we received:
- technical and artistic consultation of the script
- location scouting
- production of recordings
- editing of commercial in 2 lengths and 2 language versions: Polish and English
- music selection
- postproduction of image and sound
- colour correction
- computer special effects
Selena FM S.A. is a Polish company engaged in the production and distribution of construction chemicals. It is also one of the world’s largest manufacturers of polyurethane foam for construction purposes. The Group comprises as many as 30 companies in 17 countries. The Group’s product range includes foams, sealants, adhesives, waterproofing products, insulation systems, fixings and complementary products.
Selena’s production facilities are located in Poland, Brazil, Italy, South Korea, China, Romania, Turkey and Spain and Kazakhstan. The Group’s brand portfolio is opened by such brands as Tytan Professional, Quilosa Professional, Artelit Professional and Matizol.
Since April 2008, the shares of the Group’s holding company: Selena FM SA are listed on the Warsaw Stock Exchange.
Client review:
I have worked with Janusz on many occasions, be it the realisation of an advertisement, a corporate photo shoot or the editing of material realised with another company. Always – it was a pleasure and above all peace of mind. When Janusz gives a deadline – he always meets it. When he says he will deliver a certain quality – he will. If he sees risks or problems: he will always signal this and I can trust his judgement. In addition, he is a very cultured and friendly man so…. it remains for me to thank him for the projects so far, hope for more opportunities to work with him and recommend him to other companies.
Marta Michałowska-Tkocz
Global Brand Manager, Selena FM S.A.
If I had to describe the cooperation with Janusz in one word, it would be – Professionalism. I have had the opportunity to work with Janusz on several projects and everything has always been flawless from start to finish. Janusz listens very carefully and adapts the project to the client’s needs but he is also able to give his insights very accurately. Both Janusz himself and his colleagues work with great commitment until the project is closed. Each time, the cooperation was conducted in an extremely pleasant atmosphere. You simply want to work with such people! And that is exactly what I wish for us! more cooperation!
Agnieszka Majewska
Brand Marketing Specialist, Selena FM S.A.
The long version of the commercial:
Backstage:
