We were commissioned by PPG to prepare an animated commercial promoting Dekoral’s Colour of the Year 2024. The work consisted of several stages, starting from the development of the idea on the basis of the received script outline, through the selection of stock shots, preparation of several graphic versions of the animation, to the final postproduction.
On Vireo Media’s side was the comprehensive preparation of the animated commercial on the basis of the received script outline:
- preparation of the script and storyboard
- preparation of graphics for animated advertising
- montage of animations
- selection of music
- researching and purchasing stock footage
- postproduction of images and sound
Dekoral is a leading paint brand on the Polish market. They specialise in paints: latex, acrylic, emulsion, varnishes and impregnates for wood and preparations for the protection of cast iron elements. The brand belongs to PPG Deco Polska sp. z o.o. – a company formed as a result of the division of Polifarb Cieszyn-Wrocław S.A. Apart from Dekoral, the company’s portfolio includes brands such as ProGold, Cieszynka, Domalux, Bondex, Drewnochron, Malfarb, Thermotek and others.
